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Search engines filter out pages that use this Seo trick by giving preference to pages with a certain keyword density, and penalizing pages whose keyword density is higher. Because of the eternal nature of spammers, the target density has been sliding ever lower for the past several years. To avoid penalties for having a poor keyword density, keep track of the currently desirable density via webmaster forums, and rewrite pages if their keyword density is too high. Webmasters with a little more technical skill use "doorway pages" to show specially optimized pages to search engines, instead of showing them the less optimized pages that human viewers see. Search engines strongly penalize sites that show them doorway pages.